What happens when the daughter of the man who first imagined cultivated meat decides to bring that vision back to the farm?
In this conversation, Ira van Eelen, co-founder of RespectFarms and daughter of cultivated meat pioneer Willem van Eelen, shares the story behind one of the most ambitious projects in food innovation today: the world’s first cultivated meat farm. Built in collaboration with the farmer, the project integrates cultivated meat production directly into a working farm, creating a new model that keeps farmers at the centre of the protein transition.
We explore the legacy of Willem van Eelen’s groundbreaking work, the challenges of turning a decades-old vision into reality, and why Ira believes the future of food should be farmer-led rather than factory-driven. The discussion also covers the opening of the RespectFarms Experience Centre, designed to bring together farmers, scientists, policymakers, and the public to explore what food production could look like in the decades ahead.
Listen now to find out how the cultivated meat farm will work and how this could lead to a new type of farming.
