In this episode of Future of Foods Interviews, Alex is joined by Bruce Friedrich, founder and president of the Good Food Institute (GFI) an organization driving the global transition to a more sustainable, secure, and just food system through alternative proteins. Bruce has long been one of the world’s most compelling voices for rethinking how we produce meat, dairy, and seafood.
We discuss the problem which needs fixing, how he and the GFI are proposing solutions and trying to convince the world to follow, the funding options, sentiment for change, the reach of the GFI and the need for collaboration. We also discuss his new book, MEAT which is out now https://meatbook.org/purchase/
In MEAT, Bruce explores the urgent need to transform the way humanity feeds itself, revealing how innovations in plant-based, cultivated, and fermentation-derived proteins can address the climate crisis, prevent future pandemics, and feed a growing global population without the destructive costs of industrial animal agriculture.
Whether curious about food innovation, environmental policy, or the future of protein itself, this conversation with Bruce Friedrich offers an inspiring look at how systemic change can reshape what’s on our plates and why that matters now more than ever.
